Intertextuality

9/28/20

Intertextuality is when one text makes reference to another text, either directly or indirectly. Intertextuality is used to make audiences make connections between the original media with the new media.

Three types of intertextuality:

Explicit intertextuality - this is when an author or director purposely incorporates a comparison between one or more texts.

Implicit intertextuality - a less-noticeable association with a text.

Accidental intertextuality - when the audience connects the media to other media, cultural practices, or personal experience, the author does this un-intendedly.

Examples:

(1.) In the 2001 movie "Shrek", a reference to "Red Riding Hood" is made. The scene shows the Big Bad Wolf in bed acting as Grandma, as he did in the original Red Riding Hood children's picture book.

(2.) In the 1997 Disney movie Hercules, the evil lion, Scar, from the 1994 Disney film "The Lion King" is clearly shown as a head dress on Hercules' head.

(3.) Anna and Elsa from the 2011 Disney movie "Frozen" are role-played by two elephants in the newer 2016 Disney movie "Zootopia". The elephants wear costumes identical to those worn by Anna and Elsa.