The Importance of Marketing

11/20/20

Marketing is important to film in order for a film to be successful. Without marketing, people would not know about a film; marketing helps bring attention to a film. Films can be marketed by print, radio, within other films, etc. For example, in the Avengers movies, cliff hangers are used at the end of each movie to attract a bigger audience for the next movie. Some marketing strategies include using direct addresses and incidental music to make a point clear, while others use confusing dialogue in long takes (such that of the Avengers movies). Ultimately, marketing is very important to promote success in film media.